Change ‘Enter Title Here’ Text For Custom Post Type

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<?php

function change_default_title( $title ){
     $screen = get_current_screen();
 
     if  ( '_your_custom_post_type_' == $screen->post_type ) {
          $title = 'The new title';
     }
 
     return $title;
}
 
add_filter( 'enter_title_here', 'change_default_title' );
?>

Instructions:

With a little bit of magic, we can get our own text there. Previously this required using javascript to change this text, but 3.1 creates a new ‘enter_title_here’ filter that gives us better control.

Related links:

http://www.johnkolbert.com/wordpress/change-enter-title-here-text-in-wordpress-3-1/